@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700;800&display=swap');
:root{--ink:#19191b;--muted:#76767e;--paper:#f6f6f7;--line:#e7e7ea;--red:#ef4035;--rose:#fff1ef;--green:#26795b;--google:#555bcc;--meta:#d0784c;--radius:14px}*{box-sizing:border-box}body{margin:0;color:var(--ink);background:var(--paper);font:14px 'DM Sans',Arial,sans-serif}button,select,input,textarea{font:inherit}button,a,select{touch-action:manipulation}button{cursor:pointer}button:focus-visible,a:focus-visible,select:focus-visible,input:focus-visible,textarea:focus-visible,[tabindex]:focus-visible{outline:3px solid #ef403570;outline-offset:3px}a{color:inherit}button{border:0}h1,h2,h3{font-family:Manrope,Arial,sans-serif;letter-spacing:-.035em}h1{font-size:38px;line-height:1.16;margin:10px 0 12px;font-weight:800}h2{font-size:20px;margin:0 0 7px}h3{font-size:15px;margin:0 0 8px}p{line-height:1.65;margin:0}small{font-size:11px;line-height:1.55;color:var(--muted)}.skip{position:absolute;top:-80px;z-index:99;background:white;padding:12px}.skip:focus{top:10px}.rail{width:220px;height:100vh;background:#fff;border-right:1px solid var(--line);position:fixed;display:flex;flex-direction:column;padding:33px 20px;z-index:3}.wordmark{font:800 25px Manrope,sans-serif;letter-spacing:-1.4px;text-decoration:none;white-space:nowrap}.wordmark span{color:var(--red)}.rail-label{font-size:8px;letter-spacing:1.5px;color:var(--muted);margin:10px 0 40px}.rail nav{display:grid;gap:7px}.rail nav button{padding:13px 12px;background:transparent;border-radius:9px;display:flex;align-items:center;gap:12px;text-align:left;font-size:12px;color:#62626b;font-weight:600}.rail nav button.active{color:var(--red);background:var(--rose)}.rail i{font-size:20px;font-style:normal;width:20px;line-height:1}.nav-rule{height:1px;background:var(--line);margin:22px 4px 14px}.rail-footer{display:flex;gap:10px;align-items:center;margin-top:auto;font-size:11px}.rail-footer small{display:block;font-size:9px}.avatar{background:#19191b;color:white;display:grid;place-items:center;width:31px;height:31px;border-radius:50%;font-size:10px}.workspace{margin-left:220px}.topbar{height:76px;display:flex;justify-content:space-between;align-items:center;padding:0 38px;border-bottom:1px solid var(--line);background:#fff}.breadcrumb{font-size:9px;letter-spacing:1.4px;font-weight:700}.breadcrumb span{color:#bbb;margin:0 12px}.top-actions{display:flex;gap:17px;align-items:center}.demo-pill{font-size:9px;padding:6px 10px;background:#f2f2f4;letter-spacing:1px;border:1px solid #e5e5e8;border-radius:30px}.quiet{padding:9px 12px;background:transparent;font-size:11px;font-weight:600;border:1px solid var(--line);border-radius:6px}main{padding:26px 38px 20px;max-width:1600px;margin:auto}.filterbar{display:flex;gap:14px;align-items:end;padding:17px 20px;background:#fff;border:1px solid var(--line);border-radius:10px}.filterbar label{display:grid;gap:6px;font-size:8px;letter-spacing:1px;font-weight:700;flex:1}.filterbar label:first-child{flex:1.35}select{min-width:0;width:100%;background:#fff;border:0;font-weight:600;font-size:12px;color:var(--ink);height:26px;cursor:pointer}.reset{font-size:10px}.scope-line{display:flex;justify-content:space-between;color:var(--muted);font-size:10px;padding:14px 1px 4px;gap:10px}.eyebrow{font-size:9px;color:var(--red);letter-spacing:1.6px;font-weight:700;text-transform:uppercase}.page-heading{display:flex;justify-content:space-between;align-items:end;padding:28px 0 27px;gap:20px}.page-heading p{font-size:12px;color:var(--muted);max-width:640px}.page-heading .badge{white-space:nowrap;margin-bottom:6px}.badge{font-size:10px;padding:7px 11px;border-radius:30px;background:#eaf5ee;color:var(--green);font-weight:600;display:inline-block}.badge.warn{background:#fff3dc;color:#996316}.badge.neutral{color:#656572;background:#f2f2f4}.grid{display:grid;gap:18px}.cols-2{grid-template-columns:1.18fr 1fr}.cols-3{grid-template-columns:repeat(3,1fr)}.cols-4{grid-template-columns:repeat(4,1fr)}.card{background:white;border:1px solid var(--line);border-radius:var(--radius);padding:24px;min-width:0}.kpis{margin-bottom:22px;gap:13px}.kpi{padding:21px 19px}.kpi .label{color:var(--muted);font-size:10px}.kpi .value{font-family:Manrope,sans-serif;font-size:29px;font-weight:800;letter-spacing:-1px;margin:10px 0 8px;line-height:1.1}.kpi small{font-size:9px;display:block}.delta{font-size:10px;color:var(--green);font-weight:600}.delta.bad{color:#b85c38}.kpi .delta{margin-right:5px}.card-head{display:flex;align-items:start;justify-content:space-between;gap:12px}.card-head p{font-size:10px;color:var(--muted)}.card-head .quiet{white-space:nowrap}.legend{display:flex;gap:14px;font-size:9px;color:#74747c;margin:18px 0 8px;flex-wrap:wrap}.dot{width:6px;height:6px;display:inline-block;border-radius:50%;margin-right:5px}.plot{width:100%;display:block;height:210px;overflow:visible}.chart-note{color:var(--muted);font-size:10px;padding-top:10px;border-top:1px solid var(--line);margin-top:12px}.story{margin:23px 0 0;background:#19191b;color:#fff;border:0;padding:25px 28px;display:grid;grid-template-columns:90px 1fr auto;gap:20px;align-items:center}.story .eyebrow{color:#f4837b;font-size:8px}.story h3{font-size:17px;letter-spacing:-.3px}.story p{color:#c2c2c8;font-size:11px;max-width:620px}.story .quiet{border-color:#53535a;color:white}.section-title{display:flex;align-items:end;justify-content:space-between;margin:27px 0 14px;gap:10px}.section-title p{font-size:11px;color:var(--muted)}.split-label{font-size:9px;color:var(--muted);display:flex;justify-content:space-between;margin-bottom:8px}.bar-track{height:7px;border-radius:5px;background:#f1f1f4;overflow:hidden}.bar-track span{display:block;height:100%;background:var(--red);border-radius:5px}.bar-row{margin-top:19px}.bar-row .money{font-weight:700;color:var(--ink)}.mini-kpis{display:flex;gap:20px;margin:20px 0}.mini-kpis strong{font:800 23px Manrope,sans-serif;display:block}.mini-kpis small{font-size:9px}.table-wrap{overflow:auto}.table{width:100%;border-collapse:collapse;font-size:11px;white-space:nowrap}.table th{text-align:right;color:var(--muted);font-weight:500;font-size:9px;border-bottom:1px solid var(--line);padding:15px 10px}.table td{padding:14px 10px;border-bottom:1px solid #f0f0f2;text-align:right}.table td:first-child,.table th:first-child{text-align:left;padding-left:0}.table tr:last-child td{border-bottom:0}.table td strong{font-weight:600}.table td small{display:block;font-size:9px}.table button{background:none;color:var(--red);padding:3px 0;font-weight:600;font-size:11px}.pill{background:#f4f4f6;border-radius:4px;font-size:9px;padding:4px 6px}.pill.good{background:#edf7f0;color:var(--green)}.pill.warn{background:#fff4e2;color:#986515}.note{background:#fafafa;border:1px solid var(--line);padding:14px 17px;border-radius:8px;font-size:10px;color:#6d6d76;line-height:1.65;margin-top:18px}.action-list{list-style:none;padding:0;margin:10px 0 0}.action-list li{display:flex;gap:14px;padding:18px 0;border-bottom:1px solid var(--line)}.action-list li:last-child{border:0}.action-num{color:var(--red);font-size:10px;margin-top:4px}.action-list h3{font-size:12px;letter-spacing:0}.action-list p{font-size:10px;color:var(--muted)}.action-list button{font-size:9px;background:#fff;border:1px solid var(--line);padding:5px 8px;border-radius:5px;margin-top:9px}.market-layout{grid-template-columns:1.1fr 1fr}.map{height:360px;width:100%;display:block;margin:10px 0 0}.county{cursor:pointer;transition:fill .15s;stroke:white;stroke-width:2;vector-effect:non-scaling-stroke}.county:hover,.county:focus{stroke:#19191b;stroke-width:3}.county.selected{stroke:var(--red);stroke-width:3}.map text{pointer-events:none;font:10px 'DM Sans',sans-serif;font-weight:600;fill:#30292b;paint-order:stroke;stroke:#fff8;stroke-width:3}.map .river{fill:none;stroke:#ccdde5;stroke-width:3;stroke-linecap:round}.map-legend{display:flex;gap:7px;align-items:center;font-size:9px;color:var(--muted)}.map-legend i{display:block;width:23px;height:7px}.control-row{display:flex;gap:8px;align-items:center;margin:17px 0}.control-row select{font-size:11px;border:1px solid var(--line);padding:0 8px;height:32px;max-width:230px;border-radius:5px}.switch{display:flex;gap:3px;background:#f2f2f4;padding:3px;border-radius:7px;flex-wrap:wrap}.switch button{font-size:10px;padding:8px 10px;border-radius:5px;background:transparent;color:var(--muted)}.switch button.on{background:white;color:var(--ink);box-shadow:0 1px 4px #00000010}.callout{font-size:11px;background:var(--rose);border-left:3px solid var(--red);padding:17px 20px;margin-top:18px}.callout strong{display:block;margin-bottom:5px}.callout p{color:#776b6b;font-size:10px}.creative-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.creative{padding:0;overflow:hidden}.creative-thumb{height:155px;padding:22px;color:white;display:flex;flex-direction:column;justify-content:space-between;background:#344f49;position:relative;overflow:hidden}.creative-thumb:after{content:'';position:absolute;right:-25px;bottom:-65px;width:170px;height:170px;border:1px solid #ffffff45;border-radius:50%;box-shadow:0 0 0 27px #ffffff10,0 0 0 56px #ffffff08}.creative-thumb small{color:#ffffff90;font-size:8px;letter-spacing:1px;z-index:1}.creative-thumb strong{font:800 22px Manrope,sans-serif;line-height:1.25;letter-spacing:-.5px;max-width:200px;z-index:1}.creative-body{padding:19px}.creative-body h3{font-size:12px;letter-spacing:0}.creative-body p{font-size:10px;color:var(--muted)}.creative-stats{display:flex;justify-content:space-between;margin:19px 0 12px}.creative-stats strong{display:block;font-size:16px;font-weight:700}.creative-stats small{font-size:8px}.scatter{height:290px}.matrix td{text-align:center}.matrix .heat{background:#fff4e9;padding:9px;border-radius:4px;color:#805b33;font-weight:600}.matrix .cool{background:#edf7f0;color:#26795b}.primary{background:var(--red);color:white;font-weight:600;border-radius:7px;padding:11px 15px;font-size:11px}.outline{border:1px solid var(--line);background:#fff;border-radius:7px;padding:10px 13px;font-size:11px;font-weight:600}.step-line{display:grid;grid-template-columns:repeat(4,1fr);gap:17px;margin-top:22px}.step{border-top:2px solid var(--red);padding:15px 0}.step .eyebrow{font-size:8px}.step h3{font-size:12px;letter-spacing:0;margin-top:8px}.step p{font-size:10px;color:var(--muted)}.connector{display:flex;align-items:center;justify-content:space-between;padding:20px 0;gap:20px;border-bottom:1px solid var(--line)}.connector:last-child{border:0}.connector-title{display:flex;align-items:center;gap:13px}.connector-icon{font-size:16px;font-weight:800;width:34px;height:34px;display:grid;place-items:center;border-radius:9px;background:#f3f3f6;color:#5d5d67}.connector-title h3{font-size:12px;letter-spacing:0}.connector-title p{font-size:10px;color:var(--muted)}.connector-actions{display:flex;gap:15px;align-items:center}.toggle-label{display:flex;gap:10px;font-size:11px;align-items:center}.toggle-label input{accent-color:var(--red)}.pipeline{font-size:10px;background:#fafafa;padding:14px;border-radius:7px;color:#73737e}.report-footer{display:flex;justify-content:space-between;color:#9999a0;font-size:9px;padding:35px 0 8px;gap:10px}dialog{border:1px solid var(--line);border-radius:15px;padding:30px;max-width:620px;width:calc(100% - 36px);color:var(--ink);box-shadow:0 30px 100px #0003}dialog::backdrop{background:#19191b55;backdrop-filter:blur(3px)}dialog h2{font-size:24px;margin-bottom:12px}dialog p{font-size:12px;color:var(--muted)}dialog ul{padding-left:20px;font-size:12px;line-height:1.9}dialog #close-dialog{margin-top:22px}textarea{width:100%;height:100px;border:1px solid var(--line);border-radius:8px;padding:12px;resize:vertical;font-size:12px;margin:18px 0}.toast{position:fixed;bottom:25px;right:25px;max-width:370px;padding:15px 20px;background:#19191b;color:#fff;border-radius:10px;font-size:12px;box-shadow:0 6px 30px #0002;z-index:10}.empty{padding:30px;text-align:center;color:var(--muted)}[hidden]{display:none!important}
@media(min-width:1550px){main{padding-left:52px;padding-right:52px}.kpi .value{font-size:36px}}@media(max-width:1150px){.rail{width:180px;padding:30px 15px}.wordmark{font-size:23px}.workspace{margin-left:180px}main{padding:24px}.topbar{padding:0 24px}.filterbar{gap:10px}.kpi .value{font-size:24px}.cols-2,.market-layout{grid-template-columns:1fr}.cols-4{grid-template-columns:repeat(2,1fr)}.story{grid-template-columns:70px 1fr}.story button{grid-column:2}.scope-line{font-size:9px}}@media(max-width:750px){.rail{position:static;width:100%;height:auto;padding:16px;border-right:0;border-bottom:1px solid var(--line)}.rail-label,.rail-footer,.nav-rule{display:none}.rail nav{display:flex;overflow:auto;margin-top:17px}.rail nav button{white-space:nowrap;padding:9px;font-size:11px}.rail i{display:none}.workspace{margin:0}.topbar{height:48px;padding:0 16px}.breadcrumb{font-size:8px;letter-spacing:.6px}.top-actions{gap:5px}.topbar #print{display:none}main{padding:18px 16px}.filterbar{display:grid;grid-template-columns:1fr 1fr;padding:14px;gap:14px}.filterbar .reset{grid-column:2;justify-self:end}.scope-line{flex-direction:column;gap:5px}.page-heading{padding-top:20px;align-items:start}.page-heading h1{font-size:29px}.page-heading .badge{font-size:8px;padding:6px}.page-heading p{font-size:11px}.card{padding:19px}.kpi{padding:17px 14px}.kpi .value{font-size:26px}.cols-3,.creative-grid{grid-template-columns:1fr}.story{grid-template-columns:1fr;gap:12px}.story button{grid-column:1;justify-self:start}.step-line{grid-template-columns:1fr 1fr}.connector{gap:10px}.connector-actions{flex-direction:column;gap:8px;align-items:end}.map{height:310px}.report-footer{flex-direction:column}.chart-note{font-size:9px}.section-title{align-items:start}.top-actions .demo-pill{font-size:8px}.toast{right:16px;left:16px;max-width:none}.scatter{height:245px}}
@media print{.rail,.topbar,.filterbar,.reset,.quiet,.primary,.outline,.control-row,.switch,.toast{display:none!important}.workspace{margin:0}main{padding:0}.card{break-inside:avoid;box-shadow:none}.scope-line{padding:12px 0}.page-heading{padding:12px 0}.story{background:#fff;color:#19191b;border:1px solid #ddd}.story p{color:#555}.cols-4{grid-template-columns:repeat(4,1fr)}.kpi .value{font-size:23px}body{-webkit-print-color-adjust:exact;print-color-adjust:exact;background:white}.report-footer{padding:15px 0}.map{height:280px}}
/* Shared semantic colors: search / spend = violet, social = amber,
   verified outcomes = teal, costs = blue. Color supplements labels. */
.kpis .kpi{border-top:3px solid #6050b7;background:linear-gradient(160deg,#f4f1fc 0%,#fff 65%)}
.kpis .kpi[data-tone="teal"]{border-top-color:#16765c;background:linear-gradient(160deg,#edf8f3 0%,#fff 65%)}
.kpis .kpi[data-tone="blue"]{border-top-color:#256d98;background:linear-gradient(160deg,#eef6fb 0%,#fff 65%)}
.kpis .kpi[data-tone="amber"]{border-top-color:#ac6f1e;background:linear-gradient(160deg,#fcf6ea 0%,#fff 65%)}
.table thead{background:#f4f3f8}.table th{padding-left:12px;font-weight:600;color:#605879}
.table td{border-right:5px solid white;background-repeat:no-repeat;background-size:100% 72%;background-position:center}
.table td:first-child{padding-left:10px}.table tr:hover td{outline:1px solid #eceaf4;outline-offset:-1px}
.table .channel-google{color:#6050b7;border-left:3px solid #6050b7}.table .channel-meta{color:#ac6f1e;border-left:3px solid #ac6f1e}
.story{background:#edf7f3;color:#183f33;border:1px solid #d7eae2}.story .eyebrow{color:#16765c}.story p{color:#4d7566}.story .quiet{color:#16765c;border-color:#bbd6c8}
.report-map-shell{position:relative;background:#f3f6f7;border:1px solid #dde6e9;border-radius:10px;overflow:hidden;margin:14px 0}
.report-map-shell .map{height:440px;margin:0;background:radial-gradient(ellipse at 30% 20%,#fff,#edf2f4);touch-action:none;cursor:grab}
.report-map-shell .map:active{cursor:grabbing}.report-map-shell .county{stroke:#fff;stroke-width:1.1;stroke-linejoin:round;transition:fill .15s;cursor:pointer}
.report-map-shell .county:hover,.report-map-shell .county:focus{stroke:#273a49;stroke-width:2.2}.report-map-shell .county.selected{stroke:#19191b;stroke-width:2.5}
.report-map-shell .map text{font-family:'DM Sans',sans-serif;font-weight:700;fill:#1d3543;paint-order:stroke;stroke:#ffffffdb;pointer-events:none}.report-map-shell .map .report-map-value{font-weight:500;fill:#345764}
.map-tools{display:flex;align-items:center;gap:5px;padding:10px 12px;border-bottom:1px solid #dde6e9;background:#ffffffd9;font-size:10px}
.map-tools button{background:white;border:1px solid #d6e0e5;border-radius:5px;padding:6px 10px;font-weight:600;font-size:12px}.map-tools label{margin-left:auto;display:flex;gap:6px;align-items:center}.map-tools input{accent-color:#16765c}.map-tools #map-zoom-status{margin-left:4px;color:#647985}
.map-caption{font-size:9px;color:#677e8b;padding:9px 12px;border-top:1px solid #dde6e9;background:#ffffffd9}
.map-legend{justify-content:flex-end;flex-wrap:wrap;gap:9px}.map-legend span:first-child{margin-right:auto;font-weight:600}.map-legend .map-ramp{width:110px;height:9px;border-radius:4px}
.report-map-tooltip{position:absolute;z-index:2;padding:12px 15px;background:#203843;color:white;box-shadow:0 7px 24px #20384330;border-radius:8px;pointer-events:none;font-size:10px;line-height:1.8;min-width:170px}.report-map-tooltip strong{font-size:13px;display:block;color:white}
@media(max-width:750px){.report-map-shell .map{height:340px}.map-tools{font-size:9px}.map-legend{font-size:8px}}
@media print{.map-tools,.report-map-tooltip,.map-caption{display:none!important}.report-map-shell .map{height:340px}}
.business-summary{display:grid;grid-template-columns:1fr 270px;gap:28px;padding:26px 28px;background:#fff;border:1px solid #e4e0ef;border-radius:12px;margin-bottom:20px;align-items:center}
.business-summary h2{font:800 46px Manrope,sans-serif;letter-spacing:-1.5px;margin:12px 0 5px}.business-summary p{font-size:12px;color:#556577}.business-summary small{font-size:10px;color:#7a818c;display:block;max-width:610px;margin-top:10px}
.roas-tile{padding:21px 24px;border-radius:10px;background:#e9f5ee;color:#16765c;border:1px solid #d0e5d8}.roas-tile span{font-size:9px;letter-spacing:1.3px;font-weight:700}.roas-tile strong{display:block;font:800 38px Manrope,sans-serif;letter-spacing:-1px;margin:5px 0}.roas-tile p{color:#16765c;font-size:10px}.roas-tile small{color:#658578;font-size:9px}
.business-outcomes{margin-top:20px}
.outcome-steps{display:flex;flex-direction:column;align-items:center;max-width:700px;margin:24px auto;gap:5px}
.outcome-steps>div{--stage-width:100%;--taper:7%;--stage-color:#16765c;width:var(--stage-width);min-height:100px;padding:13px 18% 17px;text-align:center;background:#f1f8f4;border-top:3px solid var(--stage-color);clip-path:polygon(0 0,100% 0,calc(100% - var(--taper)) 100%,var(--taper) 100%)}
.outcome-steps>div:nth-child(2){--stage-width:86%;--taper:8.1395%;--stage-color:#256d98;background:#eef5f9}
.outcome-steps>div:nth-child(3){--stage-width:72%;--taper:9.7222%;--stage-color:#6050b7;background:#f3f0fa}
.outcome-steps>div:nth-child(4){--stage-width:58%;--taper:12.069%;--stage-color:#ac6f1e;background:#fbf6ea}
.outcome-steps span{font-size:10px;color:#637080;display:block}.outcome-steps strong{font:800 26px Manrope,sans-serif;display:block;margin:5px 0}.outcome-steps small{font-size:9px}

.priority-cards{margin-bottom:22px}.priority-cards h3{font-size:14px;margin:15px 0 8px}.priority-cards p{font-size:11px;line-height:1.8;color:#6b7280}.priority-cards .quiet{margin-top:16px}.geo-scope{font-size:10px;color:#76818a}.zip-selected td{outline:1px solid #99c0b0;outline-offset:-1px}.report-map-shell .county{stroke-width:.65}.report-map-context,.report-map-context-outline{vector-effect:non-scaling-stroke}.switch button:disabled{opacity:.45;cursor:not-allowed}
@media(max-width:750px){.business-summary{grid-template-columns:1fr;padding:20px;gap:18px}.business-summary h2{font-size:35px}.roas-tile{padding:16px 20px}.outcome-steps>div{--taper:4%;padding:13px 12% 17px}.outcome-steps>div:nth-child(2){--stage-width:92%;--taper:4.3478%}.outcome-steps>div:nth-child(3){--stage-width:84%;--taper:4.7619%}.outcome-steps>div:nth-child(4){--stage-width:76%;--taper:5.2632%}.outcome-steps strong{font-size:22px}.geo-scope{font-size:9px}.control-row{flex-wrap:wrap}}